Heliad Equity Partners participates in NewtonX’s $32m Series B funding round

Frankfurt am Main, 16th of December 2021 – Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5) welcomes NewtonX to its portfolio by investing a low single digit million amount. The $32m Series B round was led by Marbruck Investments with support from Level One Fund backed by UBS O’Connor and Gaingels. Existing investors Two Sigma, Third Prime, XFund, Story Ventures and Switch also participated.

The company was founded on the belief that for organizations to thrive in the Global Innovation Economy, business strategists, leaders, and professionals must rely on validated, actionable insights to compete and survive in today’s economy. Business leaders agree that data-driven organizations have a competitive advantage. While 98% of leaders acknowledge the need for high-quality data, only 51% have access to the data they need; and there is a large degree of distrust in available information (Experian).

NewtonX’s AI-driven B2B market research and intelligence solution eliminates the data trust deficit. With year-over-year growth in excess of 130%, NewtonX proudly serves organizations of all sizes and industries from Fortune 500 to the top consulting firms, financial institutions, leading market research firms and mid-sized companies. “Together, with our valued customers like Microsoft, Fortune, and Pinterest, NewtonX has ushered in a new standard of truth in B2B market research and made access to authenticated insights accessible to more business users than ever before. Every day, business leaders and professionals across their organizations are making decisions with confidence and attaining expected business outcomes with insights powered by NewtonX,” said Sascha Eder, CEO and co-founder, NewtonX.

Business leaders need to make hundreds of decisions every day, these decisions are often challenges that someone else has already solved. Connecting the business leaders with the question to those who already have the answers would be the ultimate competitive advantage to their decision-making. Yet, most market research providers rely on static expert networks, panels or research associates to manually reach out to experts and as a result are not able to connect these professionals effectively.

NewtonX approached the problem differently with an “open-network” approach. Its AI-technology scans over 1.1 billion professionals across 140 industries and automatically identifies the most qualified professionals to deliver insights. NewtonX can then custom recruit hundreds of thousands of professionals daily to connect them to business leaders who need answers. Insights are delivered in the form of expert consultations, surveys from 10 to 10,000 participants or in-person meetings.

The new funding will be used to expand engineering, further develop its product suite, and build out the sales and marketing teams to increase NewtonX’s brand awareness among business leaders. In an effort to further democratize access NewtonX’s high-quality B2B insights, clients will soon be able to receive answers to their business questions faster than ever before, access syndicated research and all of it at a fraction of the cost of traditional B2B market research.

“As an investment company we know very well how relevant high quality, actionable data is for decision making. We are convinced that NewtonX’s technology is a game changer in a still very traditional and vast market. In an increasingly complex environment making the right and often business critical decisions will ultimately require every company to verify their actions through high quality and valid data. NewtonX and its stellar team have a proven product market fit and are now about to scale globally”, says Falk Schäfers, CEO of Heliad.

About NewtonX

NewtonX partners with the world’s top consultancies, marketers, and technology companies, and together with their clients, they are ushering in a new standard of truth in B2B research. NewtonX matches the world’s toughest questions with the only minds who know the answers from an open network of 1.1 billion professionals. To do this, NewtonX uses the most sophisticated search engine in the research industry – the NewtonX Graph which identifies the exact audience for their clients’ business questions and ensures every professional is 100% verified, so clients can ground their work in true expertise and make strides with confidence.

About Heliad

Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a listed investment company with a mission to empower both entrepreneurs and investors. The company invests in market leading companies across various verticals and regions to power their next phase of growth. As a listed company and through our strong team and strategic partners, Heliad can support companies pre, at and post IPO and act as a gateway to public equity capital markets.

An evergreen structure allows Heliad to act independently of usual fund lifecycles and provides shareholders with unique access to pre-IPO market returns without any restrictions or limitations in terms of investment size and term commitment. Further information about Heliad can be found under www.heliad.com follow us on LinkedIn.


Heliad Equity Partners GmbH & Co. KGaA
E-Mail: investor-relations@heliad.com

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