Frankfurt am Main, 9th of November 2021 – Razor Group, a portfolio company of Heliad, has raised $125m at a unicorn valuation for its platform to buy and scale third-party Amazon merchants. This milestone comes only 14 months after launch and is making the company possibly the biggest of all aggre-gators in Europe. The Series B was all-equity, raised from existing and new investors, including Fortress Investment Group, 468 Capital, Victory Park Capital, Presight Capital, Blackrock, Jebsen Capital, Redalpine and GFC. Heliad invested a mid-single digit million Euro amount in August earlier this year.
CEO and co-founder Tushar Ahluwalia said, “Our pitch is not that we are an FBA acquirer, but that we work in three phases: acquire, operationalize and then transform. Technology helps us to be very good in each of those.” He added that 12% of Razor’s revenues are already “non-Amazon” and the plan is to move up this number up to over 20% in the next three quarters.
“We are proud to have invested in the rockstar team of Razor Group. Different than many other peers in the market, the company uses a from ground developed tech platform to identify, acquire, and scale global Amazon FBA businesses. We are convinced that technology is a key differentiator and a fundamental advantage in an increasingly competitive but also vast market.” says Falk Schäfers, CEO of Heliad.
“We have attracted a world-class line up of investors. Heliad adds expertise in public equity capital markets and can be highly beneficial for our future journey. We are happy to have such a strong partner on board.” says Tushar Ahluwalia.
About Razor Group
Razor Group is a leading new-age global consumer group, acquiring and further developing Amazon FBA merchants. The company combines extensive e-commerce expertise with a strongly technology driven approach to take brands to the next stage of their development. Through a from ground developed tech platform the company identifies, acquires, and scales global Amazon FBA businesses by integrating them from purely Amazon based into wider operation.
Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a listed investment company with a mission to empower both entrepreneurs and investors. The company invests in market leading companies across various verticals and regions to power their next phase of growth. As a listed company and through our strong team and strategic partners, Heliad can support companies pre, at and post IPO and act as a gateway to public equity capital markets.
An evergreen structure allows Heliad to act independently of usual fund lifecycles and provides shareholders with unique access to pre-IPO market returns without any restrictions or limitations in terms of investment size and term commitment. Further information about Heliad can be found under www.heliad.com follow us on LinkedIn.
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